Modelo Presents: Day of the Dead

Bringing to life a cultural holiday through live music and art, is quite the experience. Modelo wanted to celebrate Day of the Dead in a tasteful and exciting way so that Modelo and Day of the Dead fans could pay tribute to the holiday. 


The campaign’s KPI’s included: driving beer sales during the event, develop a partnership with a high velocity on-premise account as well as promote Modelo sales during the weekend via an integrated marketing communications campaign.