Summary: Lodos Horror Story

The MBC Group and Jägermeister partnered for Lodos Horror Story: Murder House with Jägermeister being the spirit and primary sponsor of the event. The goal of The MBC Group was to align the Jägermeister brand with the concept and give guests who attend a unique Jägermeister experience – from a custom made pop up bar, to the live entertainment during the event.

Campaign Goals:

• Have a high level of Jägermeister brand visibility

• Jägermeister unique liquid to lip experience(s)

• Brand engagement throughout a multi-level venue

• First in door product tastings for MiniMeister

• Develop a key partnership in a high velocity on-premise account

• Have the bart staff fully engaged with event concept and experience.