Social Media, Social Media Marketing

3 Common Mistakes Businesses Make with Social Media

When compared with other forms of advertisement, reaching out to the public as a business via social media is relatively new. As such, it’s not…

Social Media, Social Media Marketing

Engagement vs Followers on Social Media: Which is Truly More Important?

Gaining followers is an important part of having social media presence, but many individuals and businesses place too much worth on the number of people…

Digital Marketing, Marketing, Social Media, Social Media Marketing

YouTube: Why You Should Be Using It to Market Your Business?

It’s not uncommon for businesses to overlook video marketing when planning their strategies. However, video ads have become increasingly popular within the last few years,…

Social Media, Social Media Marketing

What Factors Make A Social Media Campaign Successful?

Successful social media campaigns may differ in size, method, and style, but they all have some elements in common when they work their way to…

Advertising, Social Media, Social Media Marketing

Why Should We Use Social Media For Advertising?

Advertizing comes in multiple forms, not just TV ads or radio ads. Advertizing can also happen over social media, known as social media marketing. Social…

Advertising, Digital Marketing, Social Media

What Is Call To Action (CTA) Marketing?

For years, marketers have been encouraged to include a call to action (CTA) in the marketing content they produce and distribute. A call-to-action, or CTA,…

ROI, Social Media, Social Media Marketing

What is Social Media ROI?

To get an idea of how successful you have been, you need to measure the return on investment (ROI) on social media. The returns on…

ROI, Social Media, Social Media Marketing

How To Measure ROI In Viral Content?

No matter how big or small your business, the secret to improving your ROI is to keep up with digital marketing trends. Social Media Marketing…

Social Media, Social Media Marketing

What Activities Are Involved In Social Media Marketing?

Most companies and brands experience a higher level of engagement in social media than other forms of digital media marketing. Marketing tactics that overlap with…

Social Media, Social Media Marketing

How To Find My Target Audience With Social Media?

Social Media has boomed into a new way of connecting and marketing to others. According to PewResearch, the audience for Facebook is one of the…