News, Social Media

Beyond the Metrics: How Engagement Can Transform Your Social ROI

The term “engagement” is used often in social media marketing circles and widely mentioned in blogs, posts, webinars and so on. However, few companies really…

Advertising, business, Marketing, News

The Way The Cookie Crumbles: The Next Step in Digital Marketing

Throughout the past 25 years, marketers have used third party cookies to monitor online consumer behavior. Many digital channels use cookies for targeting, advertising, and…

Advertising, Culture, Lifestyle, Marketing, News

Super Bowl Ads to Watch Out For

Super Bowl Ads to Watch Out For Last year, 98.2 million viewers watched the Super Bowl. Those who don’t care for the game (or sports…