3 Common Mistakes Businesses Make with Social Media
When compared with other forms of advertisement, reaching out to the public as a business via social media is relatively new. As such, it’s not
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What Is UX Design, and Why Does It Matter?
Though UX design is absolutely crucial to develop a well-rounded product, many people are thrown off by the term and simply find it to be
10 Tips for Creating Great Video Content
Creating video content can feel daunting at first because when your goal is to make something people want to watch, you may overthink the process.
Engagement vs Followers on Social Media: Which is Truly More Important?
Gaining followers is an important part of having social media presence, but many individuals and businesses place too much worth on the number of people
Google Pay Per Click Ads: What Are They, and Why Should You Use Them?
Pay-per-click ads, as the name suggests, are advertisements hosted online that require a company to pay the publisher a fee every time a potential customer
Why Outsourcing Your Digital Marketing is Cost-Effective and Effective
Effective digital marketing is no simple task, especially for companies without a lot of marketing experience. While it’s important for a business to get itself
Connect With Your Target Audience: Analyzing Search Audiences and User Intent
In order to better connect with target audiences, it’s important to be aware of audience behaviors and understand exactly what users are searching for. Doing
YouTube: Why You Should Be Using It to Market Your Business?
It’s not uncommon for businesses to overlook video marketing when planning their strategies. However, video ads have become increasingly popular within the last few years,
Google Ads or Facebook Ads? Which Is Right For Your Business?
The digital advertising route looks different for each business that designs a marketing plan. A common concern that most business owners have involves choosing the
