Effective digital marketing is no simple task, especially for companies without a lot of marketing experience. While it’s important for a business to get itself noticed by potential customers, trying to effectively market the company in-house might not be the best bet.
Because digital marketing takes a considerable amount of know-how, many businesses choose to outsource their marketing needs. Paying an independent team of experienced individuals to take care of the digital marketing approach can be beneficial for a couple of reasons.
For one, outsourced digital marketing stands to save a company money in the long run. Additionally, outsourcing digital marketing needs will likely result in better outcomes than trying to take care of marketing campaigns in-house.
How Is Outsourced Digital Marketing Cost-Effective?
There are several reasons why working with an independent marketing agency or firm will end up costing a company less than trying to tackle marketing needs alone.
A professional digital marketing agency has experience when it comes to different marketing avenues. These people know exactly what to do, how to do it, and what results to expect from each marketing tactic used. These individuals are better equipped to handle a company’s marketing needs than inexperienced individuals within that same company.
This means that the marketing budget stretches farther by trusting a professional team. Because professional marketing businesses know what they’re doing, they can complete each part of the marketing plan for a specific cost. Additionally, labor hours are unlikely to be invested into poorly-guided steps.
On top of the direct savings possible when working with a professional marketing company, businesses who outsource necessary tasks are more fit to handle productive tasks.
When a company is no longer expending time it does not have on tasks it does not specialize in, time can be better utilized to meet the company’s daily task needs.
Outsourcing marketing services can save companies money in several facets; labor cost, in-house resources, labor, technology needs, task prioritization, turnaround times, and flexibility.
By outsourcing digital marketing needs and allowing experienced marketing teams to handle marketing tasks, companies can cut costs throughout the business, reduce marketing budgets, and spending necessary funds more efficiently.
Several studies support cost-savings capabilities. Of 7500 Australia-based organizations surveyed, outsourcing saved around 46% on budgets when compared to in-house tasks.
Outsourcing is becoming increasingly popular due to its ability to cut costs, in fact, of businesses surveyed who utilize outsourcing, 64% claimed it was primarily chosen for cost-savings possibilities.
Hiring an in-house marketing team could very easily cost over $1M to maintain each year, being that a standard marketing expert tends to be salaried at around $77K.
Conversely, working out a contract with a marketing team is usually scalable and would ensure that businesses only pay for marketing services they want. These contracts tend to cost much less, at usually under $100K a year.
Additional Efficiencies of Outsourced Digital Marketing
Outsourcing digital marketing needs presents more efficiencies than the upfront cost reduction. When a business makes the choice to work with a professional marketing team, they’re essentially handing these tasks to experts in the field.
Marketing teams are up to speed with current marketing trends, software, and technology. They know what works, what doesn’t work, and they can develop unique marketing plans that fit an array of business models.
Unlike in-house marketing teams that will end up costing a fortune to pursue unnecessary strategies, a professional agency can completely customize a plan according to a client’s goals and budget.
Rather than marketing through trial and error, as would be common with inexperienced in-house teams, a professional digital marketing agency or firm will know exactly what to do and the cost of each marketing avenue.
Outsourcing Allows Better Internal Focus
When a business does not have to invest time worrying about marketing plans and funding teams they cannot afford to train, a level of stress is stripped away.
In addition, reducing the cost of marketing by outsourcing can ensure that a company’s budget is put to its best use. By cutting unnecessary costs, companies make room for more profits, a better ROI in marketing ventures, and more opportunities to grow.
Professional marketing teams are highly effective in getting a company’s name front and center so that it easily reaches and attracts target audiences. Needless to say, effective marketing increases lead conversion, helps companies sell more products/services, and grow effectively.
Reducing marketing costs certainly does not require reducing marketing quality, and for many businesses, outsourcing is a clear choice that ensures both quality results and significant savings.