Social Media has boomed into a new way of connecting and marketing to others. According to PewResearch, the audience for Facebook is one of the most popular Social Media Platforms, attracting 71% of American adults. Facebook groups are becoming more popular with social media users, so it’s a good place to learn more about your target groups, do some of your own research to find out what your target markets are like.
If you’re curious to know how to find your target audience, try our tips below. Figuring out where your audience is will help you prioritize which social media platform you want to focus on. If you are already present on social media, you can see the demographic information for your target audience.
Once you’ve found the demographics your social network uses, compare them with reports from social media users to find the right fit.
Finding your target audience means getting your hands dirty
A good way to find out what your target audience is interested in is to find and join Facebook groups where people discuss topics related to your brand. This will help you to find out more about the demographics of your target audience.
You can also use Google Analytics to find the demographics of the visitors who come to your website and then use social media targeting to reach these users. If you have difficulty identifying your target audience and personas, another way to identify the target audience is to check your competitors.
If you notice people commenting and engaging on a particular social media platform that your competitor is using, this is a good indicator that they are on the same platform as you.
How to target your target audience?
Once you know your target audience, encourage your existing customers to get in touch via the social networks they prefer.
Reaching your social media followers in response is a great way to find your target audience on social media, even if they don’t follow you yet.
Your target audience can change with the growth of your business, so it should be a continuous effort to find them, but it is worth it.
How to increase your Social Media reach beyond your target Audience?
To achieve your goals, you may need to reach a whole new audience on social media, people who have never heard of you, or people you have no idea about. Using hashtags or paid advertising can help to reach larger audiences.
Once you’ve researched your social media audience, you’ll know where to find them and how to tailor your messages directly to them. When you direct new visitors to a page that lands on your website for a particular campaign on a social media platform, make sure you discover the pain points of your target audience and offer solutions for these products and services.