There are differences between organic and paid social media, and as an entrepreneur it is up to you to decide whether you want to use both. You don’t have to choose between a paid or organic social media strategy as long as you have both.
It is impossible to say that organic or paid social media is better than the others, but if you want them to be effective, it is important to work with a social media marketing agency that understands both organic and paid social options.
If you want to learn more about how to optimize your social media to benefit your business, reach out to the best digital marketing agency in Denver, the MBC Group LLC.
Organic social media content can be posted for free and appear in your followers “feeds.” Organic social media refers to organic marketing that aims to get users to your social profile, not artificially (by increasing your posts), but of course. It’s basically everything that flows into your feed that is not a product or a paid promotion.
Organically posting on social platforms helps you build a brand voice that users can rely on to learn more about your brand. Collecting and curating user-generated content (UGC) is also a form of organic social media marketing.
Retweeting or Resharing someone else’s post is a form of UGC, and can be extremely helpful in increasing your social media reach. Organic posts can also include cross-promotions, where you tag another company or business, and they share your post on their social media.
Paid social is media content published on social media platforms and displayed to users of social networks based on the user’s profile (e.g. demographics).
Paid posts are paid, which means they’ll run a certain amount of time to either a specific age, demographic, or interest target audience that you choose.
Paid social content typically has a farther social media reach than organic, but many of the users who are seeing paid posts may not be interested or the appropriate target audience for the post, and therefore won’t engage with it.
Paid advertising can quickly give you interest and more viewers, but may not be as beneficial as organic in the long run.
You can use the same content as organic contributions, but you have the option to increase contributions, which gives you a paid budget for organic contributions. You can also pay to promote or sponsor your posts on social networks, whether for free or for a fee.
The key is to have a mix of both organic and paid social media posting:
The real trick to social media reach is to use both organic and paid posts to maximize your reach. The use of organic social media alone means that all efforts to generate social content are used in the same way, regardless of whether paid or organic content is seen by the audience or not and how the contributions are best.
If you want to use both organic and paid social media to highlight different aspects of your business, make sure there is some connection between them. Regular releases of organic content are beneficial because they are often the first update where people turn to the company for questions.
If your company wants to develop a balanced social media advertising strategy that covers all the basics, it needs to find the optimal way to combine organic advertising and pay for advertising on social media.
With the right combination of paid and organic media, you can build an authentic brand voice and engage existing followers in ways you might not otherwise know about.
To build this combination, contact our experts at the MBC Group, LLC to get started.